Studies show eight out of ten Millennials feel uncertain when choosing what to wear to work, as per The Work Dress Code Study (We Are Testers, 2019) revealed in 2019. In response to the findings, Dockers®, renowned for its chinos and innovative workwear, took matters into their own hands. They created The New Casual Book: a comprehensive, visual manifesto. The style guide provides everything needed to ride the casual wave from work and back into everyday life. It’s the chic, contemporary sequel to the Casual Business Wear guide that launched Casual Fridays in the ‘90s. In the hands of 25,000 HR managers across The United States, the guide suggests employees swap their suit for a chino on Fridays as a first step - and it worked!
Today, businesses have become increasingly aware of how comfort and self-expression improve confidence, performance, and work/life balance. But, all the freedom in deciding what to wear shouldn’t be overwhelming. It likely won’t come as a surprise to know 75 percent of Europe’s workforce admits they could use some help in dressing more casually. Dockers® mission has always been to help men reach the best versions of themselves through their clothing, so it was only natural the brand make an innovative guide to do just that. The New Casual Book encourages making your own rules, but it’s there to help navigate your sartorial decisions.
THE JOB INTERVIEW: YOU DON’T NEED A SUIT TO GET THE JOB
Job interviews are big for many reasons: you’re determined to take an opportunity to make big changes in your life, and you want to convey you’re the type of person who exceeds expectations. Before the interview, you’ll likely look at yourself standing in front of the mirror, wondering: “What should I wear?”. In our ever-changing world, one thing is becoming more and more clear: To change the world #YouDontNeedASuit. Dress like the person you want to be:
- The smaller the plaid, the greater your skills. Checked shirts with small plaids convey expertise and rectitude, showing the workplace your diligence.
- Show off your creativity from head to toe. If you’re looking for a creative position, start your outfit with a playful pair of sneakers. Make a statement from the feet up, completing the look with color and elegance.
- If they want a multitasker, give them versatility. Roll up your sleeves and leave the belt at home to feel comfortable in adaptability - your outfit will walk the talk.
THE BUSINESS TRIP – PACKING THE SMART WAY
Successful business trips begin with a well-packed suitcase. The ideal trip constitutes a seamless journey from the airport to your destination - hopefully with some time for relaxation. Here’s how you dress the part:
- Have a checklist. Check your schedule, and make a list of everything you’ll need to bring. Cross items off when they’re packed, and you won’t need to cross your fingers, hoping you didn’t leave anything important behind.
- Versatility is your passport. Play it safe and bring a wardrobe that lets you play with both formal and relaxed plans. Mix shirts, polos, and tees accordingly.
- Plan ahead - not “just in case”. Lay out an outfit for each day, and save time on decision-making once at your destination.
- Leave wrinkles behind. Some fabrics make better travel companions than others: silk, wool, fleece, cotton blends, and microfibers not only keep their shape, but are also very comfortable.
AFTER WORK – FIGHTING THE UNDER/OVER - DRESSED SYNDROME
Successfully juggling between formal and casual attire can be difficult, especially when having to do it on one work day. Maybe you have a big presentation in the morning, but you want to meet everyone at the pub after work for some downtime without looking overdressed. Or, vice versa - you might be going from a desk marathon at the office straight to an award ceremony.
- Dress for the unexpected. There’s no need to go home to change your clothes. As things come up without warning, you’ll always be ready to handle the situation.
- Geniuses wear layers. A sweater or blazer with a shirt or tee underneath can be your swiss-army knife. Play the put-on, put-off, tuck-in, tuck-out game, and you’ll be set for the all-occasion roller coaster.
Dockers® remains committed to giving you the confidence and comfort you need to overcome any challenge. We live in a world with new challenges, but it’s also a world in which it’s easier than ever to create a positive impact by bringing an idea to fruition. You’re part of a new breed of entrepreneurs that has risen, and Dockers® is the brand backing you up, fueling you with the confidence and flexibility needed to keep changing the world - without a suit. #DockersChallengers #DockersAlwaysOn
Want to find out more about The Work Dress Code Study? Download the full study at: https://www.dockers.com/BE/en/features/theworkdresscodestudy
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January 07, 2020 at 08:00AM
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What Does Casual Wear At Work Really Mean? Dockers Creates The Ultimate Guide - Forbes
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